Jim Frelinger
Media Designer
Case Study

Premium eLearning

Everyday training elevated through cinematic craft, storytelling, and media formats learners already recognize.

eLearning Design Video Direction Persona-Based Learning Explainer Format

Overview

Premium eLearning, to me, means applying cinematic craft to everyday training problems. Through storytelling, production value, and format choices borrowed from the media people already engage with, I create learning experiences that feel more immediate, polished, and effective.

Challenge

Too much corporate training still ignores the realities of modern media consumption. Learners are used to clear, human, visually driven content, but training often defaults to abstract scenarios and dated formats.

Approach

In a manager training course, I used a direct report persona—Christina—to make leadership decisions feel more personal and grounded in real team dynamics. In Ownership Mentality, I built a YouTube-style explainer that translates a familiar public-facing format into a corporate learning context. I produced, directed, and edited both pieces, and wrote and starred in Ownership Mentality. The video functioned as part of a broader ILT and CBT experience while also working as a standalone resource.

Outcome

These examples show how stronger craft and smarter format choices can make eLearning more relatable, more engaging, and better aligned with how people actually learn today.

Persona
Christina
A direct-report character used to ground manager choices in realistic team dynamics.
YouTube-Style
Explainer
A familiar contemporary format adapted for corporate learning.
On Camera
Ownership Mentality
Produced, directed, edited, written, and performed by me.
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